Humanity learned to weave cloth from natural materials during the Neolithic period. That is about 12,000 years BC. The first fiber from which fabrics were made was wool. People began to use plants for this purpose much later. In Ancient Rome and Ancient Greece, clothes were woven from linen, which also became widespread in Ancient Egypt. This state is the "ancestor" of the mysterious linen cloth Visson, worn by priests and high priests. Cotton fabrics first appeared in India in the III millennium BC, and silk, around the same time, began to be made in China. Soft and thin silk fabrics became instantly famous all over the world. They were used to make clothes for the nobility and delivered to the Western states on the "silk road." Silk, linen, cotton, and wool for a long time remained the primary materials for clothing. Only in the 19th century were they joined by the first fabrics of chemical threads made of synthetic organic polymers. It began a new epoch in textile manufacturing: availability of raw materials, less labor-consuming manufacturing processes, variety of qualities, and good quality synthetic fabrics made it super popular in the light industry. But technological progress does not stand still. Innovative technologies promptly respond to the demands of society and changes in the philosophy of consumption. New possibilities for recycling materials and waste-free and environmentally friendly production of fabrics and clothing are needed more than ever. Popularity is growing among the brands creating collections from technologically advanced and durable materials, able to offer consumers comfortable and stylish clothes that will not become unfashionable in a year or five years. Among them is the young brand Helen Stracta founded by the sustainable fashion designer, Elena Denisova. With her debut collection, the graduate of the British Higher School of Art and Design impressed the fashion industry's leaders with her profound knowledge of the subject and high level of her development. Her unconventional approach to the choice of materials and an exciting combination of various textures became a distinctive feature of her brand Helen Stracta. The brand's philosophy is reflected in the company's name, which combines the designer's name with a derivative of the English word Structure. Constructing, structuring, experimenting with textures, and unique heavy-duty fabrics are the things that favorably distinguish Helen Stracta from others. Helen Denisova's designer collections are distinguished by simple, laconic silhouettes and complicated non-standard fabrics that make them unique. Thanks to innovative technologies, eco-friendly materials become durable and extra strong. For example, clothes made of high-tech perforated mesh retain their shape and attractive appearance even after continuous daily washings. It increases the longevity of things and supports the idea of intelligent consumption, ensuring a sustainable attitude and philosophy toward the environment. In addition, perforated mesh hardly creases, so it is ideal for people who lead an active lifestyle. It is not by chance that Helen Stracta brand actively wins the hearts of the young generation who wants to look fashionable, to feel comfortable without spending too much effort on it. Elena Denisova's work with texture is no less interesting. Combining natural fabrics with recycled materials, the designer creates handmade fabrics by author's pattern, using laser cutting and embroidery. The result is exclusive items, thanks to the classic silhouettes, will be relevant for more than one season, attracting looks and attention. Integrating the fruits of scientific and technological progress into the modern fashion industry, Elena Denisova made a real fashion revolution and set the vector for the future development of the textile industry: stylish, high-quality, eco-friendly clothes made of unusual materials, adopting the best of progress without fuss and urgency.
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AuthorSustainable fashion designer Elena Denisova |